What is the point of this?

"Wiltshire has held the annual World Nettle Eating championships.

Apparently the tradition began in 1986 when two farmers fell out over who had the longest nettles.
Apparently the tradition began in 1986 when two farmers fell out over who had the longest nettles

A landlady of a local inn thought to settle the dispute by suggesting the two farmers eat their nettles"

From ITNITN